“We got into the Southern food game early, when people were realizing it was a vibrant and important cuisine.”
CurEater Jason Alley, of Comfort, Flora, and Saison in Richmond, Virginia proves that restaurants are more than a delicious meal (though he has that covered, too). His first restaurant, Comfort, uses reinvented southern classics, putting Richmond on the map as a culinary destination. After years of serving acclaimed classics and drinks (like their Dolly Parton themed drink menu), Alley decided to give back. As of March of 2018, Alley and his team started donating all profits from Comfort to FeedMore a Virginia food security charity.
“After being an active part of the Richmond Community for the last 15 years, we have decided that now it is time that we give back in a more permanent and meaningful way.” he wrote on Facebook, “We will donate our all of our net profits from the restaurant to fight food insecurity in and around Richmond.”
After the success of Comfort, Alley opened Pasture, a southern small plate restaurant with an emphasis on local ingredients. Like Comfort, Pasture earned accolades and gained a loyal following. For his next venture, Flora, Alley looked a little further south. The Oaxacan-inspired cuisine from chef Sergio Gomez features classics like shark tacos alongside bar food, which comes in handy if you’re catching a show — Flora is also a music venue. Chef Alley will soon add to his empire with a gastropub-arcade called Bingo in Richmond’s Scott’s Addition neighborhood.
For more from Jason Alley, follow him on Twitter, Facebook, and Instagram. Also worth reading: Jason’s moving essay about sobriety in an industry that can make it tough. To find out how Alley navigates Richmond’s burgeoning culinary wonderland, follow him on CurEat.